JUST LAUNCHED
We help you embrace and enhance your natural curls with healthy, minimal-ingredient hair products.
Care Without Compromise
vegan
cruelty-free
no sulfate and parabens
Short story
Brand story
2020
The start
Our journey in the ecommerce world started with an idea to offer hair products for people with curly hair at a fair price.
2022
Launch day
We celebrated our first step in the ecommerce world by selling our very first product.
2024 and beyond
The Journey Continues
From our start to now, we’ve honed what we do best: creating simple, seamless experiences that bring ease to our customers.
Countdown is on
Shop Before It Ends
TRENDS & TRADITION
#soobhan
See how our Soobhan customers embrace their natural curls with our specially formulated hair products for curly hair